Wednesday, April 4, 2007

Volvo Announces Pricing Of The New C30


Video powered by Metacafe

Anticipation is growing as Volvo Cars of North America, LLCVCNA today announced pricing of the exciting new Volvo C30.With a starting price of just $22,700 for the well equipped
C30 Version 1.0 and $25,700 for the C30 Version 2.0, buyerswill have plenty of opportunities to exercise their Free Will when the car goes on sale this October.

With a promise to deliver a truly exhilarating drivingexperience, both versions of the C30 are powered by aturbocharged T5 5 cylinder engine that produces 227horsepower. Driving enthusiasts will appreciate that the newC30 is 8.5 inches shorter and weighs around 320 pounds lessthan the Volvo S40 sport sedan. But while the C30 may beshorter, there is still plenty of room for four adults and all their stuff.

The C30 has all of the features a customer shopping in thissegment is looking for, noted Anne Belec, President and CEO ofVCNA. Its loaded with good looks, performance, big wheels, anda stellar audio system. Better yet, its got 80 years of Volvos safety heritage behind it.

The C30 Version 1.0 will feature a 160 watt MP3 ready stereowith auxiliary jack for your MP3 player, leather wrappedsteering wheel and shifter, 17 inch wheels, chrome exhausttips, power windows and remote locking. The C30 Version 2.0adds a 650 watt stereo system with 10 speakers by Dynaudio,Dolby Pro Logic II surround sound, 18 inch alloy wheels, alarger roof spoiler and a sport body kit that includes side skirts and front and rear fascia valances.

Aptly dubbed A Product of Free Will, the Volvo C30 willfeature Volvos most extensive list of exterior and interiorcolors, single options and a multitude of special order anddealer installed accessories. The Custom Build special ordersopen up 17 exterior colors and 12 interior color combinations.With so many choices, it will be hard to find any two C30sthat are exactly alike, especially when the laundry list of over 30 individual options is considered.

We think this comprehensive list of options, coupled with alist of accessory items never before offered by Volvo, is justwhat this customer will be looking for, noted C30 ProductManager Art Battaglia. On the list youll find items not evenavailable for some cars that might be cross shopped against C30. A special order car is just that, special.

While style and performance are important to the C30 buyer,safety remains at the cornerstone of Volvos brand values. Thenew C30 features Volvos patented front structure. Divided intozones, the frontal structure incorporates differentdeformation properties with the outer zones accounting formost of the deformation in a frontal collision. The more thecollision forces approach the passenger compartment, the lessthe material is deformed. To ensure that each zone has theright characteristics, the quality of the steel has beenvaried. Four different types of steel are used. Apart fromnormal body steel, three different grades of high strengthsteel are used: High Strength Steel, Extra High Strength Steeland Ultra High Strength Steel. Different steel grades also areused in the rear to help protect occupants in the event of a rear end collision.

VCNA, part of Volvo Car Corporation in Gothenburg, Sweden,provides marketing, sales, parts, service, technology andtraining support to Volvo automobile retailers in the UnitedStates, and oversees Volvo operations in Canada, Mexico and Puerto Rico.

Volvo has been building cars with Safety in mind for 80 years.The 2007 Volvo Cars model lineup includes the award winningS40 and its wagon counterpart the V50; the award winning XC90;the sporty S60 sedan including the award-winning performancesedan S60 R and the performance wagon version V70 R; theall-new flagship S80 luxury sedan; versatile V70 wagon andrugged XC70 Cross Country; and, the new C70 convertible with the retractable hard top.

Technorati:

No comments: